Brand dossier - 'surf excel' swot analysis for surf excel strength weakness • india's largest selling detergent company • brand innovation and renovation. Surf excel, launched in 1959,is one of the oldest detergent powders in india and pakistan initially the brand was positioned on the clean proposition of washes whitest however, with the emergence of numerous local detergent manufacturers and the entry of other global brands, surf excel underwent various changes in its brand communication. Surf excel detergents is having market share of 40% - 60% of the detergents market other major competitor is ariel ariel is having market share of about 10% to 20.
The swot analysis can be concluded with the following findings / observations the brand surf excel has a good and successful past and present in all the markets it has been sold successfully and has created a good demand all the time it is also holding a good place in the detergent market with a share of around 10% - 15. About wikiwealthcom wikiwealthcom is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6,000 stocks, etfs, mutual funds, currencies, and commodities. Surf excel bcg matrix star axe lifeboy fair and lovely knor soup. 6 discovered, a software patch can often be shipped out to fix the problem an embedded system, however, is frequently programmed once, and the software cannot be patched.
51 swot analysis we shall be in a highly lucrative market in a growing economy we foresee our strengths as the ability to respond timeously to customer's orders and provide them with the correct quantity. Surf excel ppt - free download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online. Hindustan unilever ltd (hindunilvr) - financial and strategic swot analysis review provides you an in-depth strategic swot analysis of the company's businesses and operations. Swot analysis of surf excel january 13, 2018 by hitesh bhasin tagged with: swot articles surf excel is unilever's premium offering in india, pakistan, sri lanka and bangladesh.
45 swot analysis 14 5 recommendations 15 6 conclusion 15 for example: ariel users have almost zero switching cost if they shift to surf excel threats of rivalry. Swot analysis of the detergent powder surf excel (a famous product and famous brand of hindustan unilever limited assignment submitted by, assignment submitted to. Surf excel surf excel is the oldest detergent brand to be present in pakistan since 1960 it might sound strange for a leading laundry brand like surf excel to say that dirt is good, but healthy activities involving dirt are essential to development. In market surf excel 50 grams has huge market share with respect to other sashes while demand of 500 grams is very low50 grams is facilitating the class b and lower b and 500 grams are facilitating the class a and class b.
Swot analysis surf excel porter's five forces model 7 1 2 topics 4 for some 6 it has become consumer centered phenomenon within an organization from a. Marketing planning for surf excel in pakistan swot analysis strengths ¬ enjoying economies of scale ¬ good will in the market ¬ strong financial position. Marketing plan group members muhammad noman muhammad bilal khan naved anjum 2524 executive summary the marketing plan of surf excel focuses on sales growth, revenue, market.
F'dirt is good' weaknesses 1 dswot analysis (surf excel) strengths a financials of the company 6 high price of the product 3 lack of control in the markets. You just clipped your first slide clipping is a handy way to collect important slides you want to go back to later now customize the name of a clipboard to store your clips. • in 1996- surf was redefined into surf excel, which offered three c‟s- complete, cleaning and care • in 2003- surf excel quick wash was launched as an eco-friendly product as it saved two buckets of water.
Surf excel is a product of unilever which is at growth stage as it has large market in market surf excel 50 grams has huge market share with respect to other sashes. Loading main menu.
Michael porter's analysis serves as an alternative to albert humphrey's more common swot (strengths, weaknesses, opportunities, threats) model porter's five forces are: the threat of substitute. Surf excel: the brand launched in 1959 as „surf‟, it was the first detergent powder in india surf excel underwent various changes in its brand communication in 1990, following the launch of ariel,surf became, surf ultra in 1996,surf redefined itself by launching surf excel in 2003, the base variant surf was re-launched as, surf excel blue. Marketing plan: surf excel mbilal khan (2642) iugc philosophy behind this is the children are the best influencers for the deciders the children with this eye catching phrase try to influence the decision of their parents (mainly mother) who are the deciders. Hul surf excel surf excel :- surf reaches over 20 million homes in india surf was the first brand of detergent that was advertise on television and lalitaji was the first icon for a detergent powder created by alyque padamsee.