In a modified re-buy, the in supplier becomes more cautious on protecting his account while the out supplier views it as an opportunity and strives to offer a better option in order to get new business. With interest rates low, many young people can now afford to buy a new home c in the united states we have a better choice of products than in any other country. A new supplier is least likely to make a preliminary sale to a prospect involved in which of the following buying situations a) new task b) modified rebuy c) functional rebuy d) straight rebuy (moderate) p 136 e) direct purchase 39. Rebuy, modified rebuy, new task) straight re-buys require a simpler ordering/delivery process typically from existing vendors while modified rebuys begin to enter a process where new specifications are included in previous. Differences in the composition and size of buying centers in straight rebuy, modified rebuy, and new-task buying situations are examined the managerial and theoretical implications of the study are discussed and compared with earlier work on organizational buying processes.
Cspend most of their time on new-task buying d stress dependability as well as lower cost and higher quality e dislike the higher risk that is involved in buying from a supplier that meets the iso 9000 standard. New buy: a situation requiring the purchase of a product for the very first time modified rebuy : situation where the purchaser makes some changes in the order, and it could require some. New task, straight rebuy and modified rebuy know the special dimensions of the relationship between organizational buyers and sellers explain how e-commerce is reshaping b2b markets 1 community site 2. Business purchases can be categorized into new task, straight rebuy and modified rebuy a new task occurs when the company is contemplating buying a product for the first time, and hence it is not aware of its precise functionalities.
The model is based on the observation that buyer's expectations and behaviour change according to whether the purchase is new, a modified rebuy or a straight rebuy the model can provide the basis for a formal selection process (eg request for information and request for proposal. Buy class (eg straight rebuy, new task or modified rebuy) product type (eg materials, components, plant and equipment and mro (maintenance, repair and operation)) importance of the purchase [5. Straight re-buy, modified re-buy or new task if i was trying to get a shoe store to sell another brand and they decided that they were going to go through with it what kind of buying decision would this be for them.
When sales for a new element of the line are not entirely incremental and come from an existing element of the line, it is known as cannibalization implementation of market penetration strategy is more risky and expensive than. The performance review helps in future decision of the business buying process in the form of straight rebuy, modified rebuy or new task buying the selling organization also takes into account the same factors that would affect in the performance review by the buying organization. Straight rebuy definition: the decision to buy the brand, product, etc that you bought last time, rather than considering other brands or products: learn more.
The three types of buying situations are new task, modified rebuy, and straight rebuy true problem recognition is the first stage in the buying process and performance review is the final stage. Modified rebuy situations were selected because, unlike new or straight rebuy situations, they tend to involve a balance between sufficiently high buyer risk and buyer autonomy (hawes & barnhouse, 1987) fairly expensive products were selected to limit the purchase situations to those where company brand may play some role in the purchase. Purchase importance--low for straight rebuy moderate for modified rebuy high for new task choice complexity--low for straight rebuy moderate for modified rebuy high for new task several purchasing characteristics are listed. Modified rebuy a buying situation classification used by business buyers to categorize a previously made purchase that involves some change and that requires limited decision making new-task buy.
Solutions for chapter 7 problem 8alr problem 8alr: give an example of a straight rebuy and a modified rebuy why is new-task buying more complex than the first two buying situations. Based on these, there are three types of buying situations: straight rebuy, modified rebuy, and new task straight rebuy: a purchase in which a customer buys the same goods in the same quantity on the same terms from the same supplier as the first buy.
A definition of the term modified rebuy is presented it refers to a business-to-business buying situation in which company leaders or members of the buying center consider and evaluate alternatives before the purchase is made several reasons where modified rebuy occurs is explained, including if. What is meant by straight rebuy one of the business-buying situations in which the buyer routinely reorders something without any modifications (eg, office supplies, bulk chemicals. Synonyms for rebuy and translation of rebuy to 25 languages educalingo cookies are used to personalize ads and get web traffic statistics we also share information about the use of the site with our social media, advertising and analytics partners.